Our guest today is someone that you’re going to love hearing from if you’re entrepreneurial, into the all-natural food trend, or if you like adult beverages. Chris Wirth founded American Juice Company in 2012, which manufactures all-natural cocktail mixers for premium bar establishments.Chris founded the company with his friend Massimiliano Matté, a renowned mixologist and nominee for the prestigious “Perfect Barman de Paris” award known for his collaborations with celebrated chefs like Alain Ducasse and Heinz Beck. Their mix blends are created with fresh, natural ingredients. Each variety is designed to stand alone or work in combination so you have endless opportunities. They recently launched into retail in the last 6 months through Whole Foods, Fresh Direct and a number of independent retailers in New York City.
In the interview we talk about his experience of growing up and his foray into finance and entrepreneurship. How does a young guy in college actually develop a sophisticated company like this with no money, really? His biggest failure so far. You’re going to go through a lot of failure as an entrepreneur and he shares one of the biggest catastrophes that involve getting his product to market. Plus, his number one habit that helps him with his finances that then also supports his ability to be entrepreneurial.
One of my favorite quotes from the interview: “If you want your dream to develop & grow, you need to put everything you have into it.” – Click To Tweet
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