Do you have a secret identity? Our guest today says you might want to consider adopting one. Today, I’m welcoming Todd Herman to the show. Todd is the author of The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. This book had close to 20 publishers fighting over it, just to give you a sense of how HOT this book is. You can get your copy tomorrow.
Todd grew up on a farm in Alberta, Canada milking cows and taking care of chickens. Today he is a toughness and performance coach to professional and Olympic athletes. He’s also a leadership and performance advisor to billionaires and hundreds of entrepreneurs. And not to mention, the creator of the 90 Day Year™, a business achievement program designed for business owners to master the art of execution.
Todd is going to share why having an alter ego is critical to achieving your goals – whether they be to master your finances, climb in your career or anything. And how to identify your alter ego. We’ll also explore the alter egos of some FAMOUS people – including Oprah. She’s actually mentioned how she channels a specific group of people. And finally, the incredible daily practice – that’s actually quite simple when you think about it – that has been the greatest way for Todd to build and nurture relationships.