Guest Tara Falcone, CFA, CFP®, is the Founder and CEO of Reason, a goal-based platform that helps people save and invest for specific goals in a more organized, intentional way. Tara grew up in a low income family, became mostly financially independent at age 14, and attended Yale on a full scholarship. After graduating in 2011, she began her finance career as a hedge fund analyst in New York City. It was there that her passion for investing was ignited, as was her desire to share that passion with others.

**Special Download Link for So Money listeners** https://reason.onelink.me/UehB/somoney