So Money - Episode 1182

Susan McPherson

Author, The Lost Art of Connecting

At a time when we are more physically distant than ever before—how can we reverse the growing trends of disconnection to forge meaningful connections in business and in life? Guest Susan McPherson is the author of THE LOST ART OF CONNECTING: The Gather, Ask, Do Method for Building Meaningful Business Relationships.

In the book Susan argues that we need to foster value-based connections by going back to basics. Technology she says, is a tool, not a means to an end. To forge lasting relationships, we need to reconnect with people as human beings—especially right now. Making a genuine connection sparks learning, knowledge sharing, reduces burnout, spurs innovation, and creates a sense of purpose and well-being. The book offers a practical three-step framework to harness our shared humanity and shape our interactions daily—whether on Zoom or in real life.

More about Susan: She has a lifetime of experience building genuine connections in and out of work. She is the founder and CEO of McPherson Strategies, a communications consultancy focused on the intersection of brands and social impact. She has contributed to the Harvard Business Review, Fast Company, and Forbes. She has appeared on NPR, CNN, USA Today, The New Yorker, New York Magazine and the Los Angeles Times. Susan is a Vital Voices global corporate ambassador and has received numerous accolades for her voice on social media platforms from Fortune Magazine, Fast Company and Elle Magazine. She resides in Brooklyn.

Visit to learn more about Susan and her book.

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