So Money - Episode 235
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Sophia Bera

So Money Millennial

Sophia Bera is in her early 30s and has already started her own company, GenY Planning, which delivers comprehensive financial planning to people in their 20s and 30s across the country.

Most financial planners require an asset minimum of $1 million, making it an unattainable resource for most people, particularly millennials seeking advice with how to start building their finances. With Gen Y Planning, Sophia, a certified financial planner, is determined to shake up the financial planning industry, and work with clients today so that they can reach $1,000,000 in the future.

But interestingly Sophia actually never planned to be in finance. She was actually a Theater Performance and Women’s Studies major in college at Minnesota State University-Mankato. While in college, she set the impressive goal for herself of buying a house after graduation, and she became obsessed. She spent her time between classes at Barnes and Noble reading everything she could about money, personal finance, real estate and building wealth. And at the ripe age of 21 when she graduated, she bought a house.

Seeing her success, her friends began to ask her for advice, which lead her to becoming a CFP and eventually starting Gen Y Planning.

Three takeaways from our time together:

  • That time she bought a home at 21 and if she would give that advice today.
  • How not to get distracted by the overall economy. But be more concerned about your personal economy.
  • Three financial steps we should all take before reaching the age of 30.

If you would like to learn more about Sophia Bera, visit her website genyplanning.com or follow her on Twitter @sophiabera.

One of my favorite quotes from our interview: “I think that one of the things that’s really important is to look at your personal economy instead of getting distracted by the actual economy.” – Click to Tweet

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