So Money - Episode 25

Seth Godin

Bestselling Author, Marketer & Entrepreneur


We’re changing things up today. We’re disrupting the So Money interview format…for a special guest who is profoundly changing everything – the rules of business, leadership, entrepreneurship and marketing …and after hearing what he has to say on the show, I think this guest may even change – or perhaps reconfirm – the way you think about money. And that is a good thing.

My guest is Seth Godin.

Seth is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. His newest book is called What To Do When It’s Your Turn available at You might be familiar with his other books The Icarus Deception, Linchpin, Tribes, The Dip and Purple Cow.

Seth writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

In addition to his writing and speaking, Seth is founder of, a fast growing, easy to use website. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!

In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.

A few key takeaways from this interview:

  • What RICH means to Seth.
  • How going to the edge in life gives you leverage.
  • The resources – beyond money – we can all take advantage of to live happier, more meaningful lives.
  • And so much more. Seth actually took time to answer some of YOUR questions submitted earlier from how to create financial stability as a freelancer to how to develop a business campaign that STICKS in a world where there’s so much noise and so much competition.

Sit back and enjoy! This is probably my favorite interview to date.

Photo of Seth taken by Jill Greenberg.

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