So Money - Episode 1246

Ron Friedman

Author, Decoding Greatness

This episode originally aired July 15, 2021.

For generations, we’ve been taught there are two ways to succeed—either from talent or practice. But in his new book, Decoding Greatness: How the Best in the World Reverse Engineer Success, award-winning social psychologist Ron Friedman shares a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. Farnoosh and Ron discuss the technique behind reverse-engineering, ways to apply it to your financial and career success and why humans are so fascinated – and obsessed with – success.

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