So Money - Episode 1540

Josh Rosenberg and Aja Evans

How Gen Z Consumes

We’re taking a deep dive into how Gen Z consumes and advice on how they can make better financial choices.

Joining the show: Josh Rosenberg, Co-Founder of Day One Agency who, together with researchers at USC Annenberg Center of Public Relations, examined how Gen Z consumes — from information and news to purchases. Also, Aja Evans, a licensed therapist who helps clients relieve money anxiety to achieve financial wellness.

We discuss: How does Gen Z defines “influence,” the financial challenges that come with relying heavily on social media and the best sources to trust when it making purchasing decisions.


Join thousands of ambitious people like you.

Take part in Farnoosh’s thriving personal finance community and receive her ebook, So Money® SECRETS, for free.