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"[Side hustles] are trending so much. I see new podcasts, books, columnists, articles about this all the time. Even Google trends, there’s a 7,000% increase in the search of side hustle as an expression. People are very curious about it. There’s certainly a hunger to be satisfied outside of our work, or our day job."
"There are actually three different levels of organization. First you declutter, then you actually organize. What we all want is to be more productive and productivity comes from living a more organized life. So people are looking to get more out of their day because they want to be more productive."