What makes someone a SERIAL entrepreneur? How about starting six businesses over the span of 20 years that have gone on to generate many, many millions of dollars? That’s our guest Sarah Shaw. From working as a costume supervisor on Hollywood sets to launching several fashion-driven companies endorsed by top magazines and celebrities including Sarah Jessica Parker, Reese Witherspoon and Cameron Diaz, she comes to So Money with many fascinating stories of launching businesses, sometimes on the fly. And also the challenges. What happens when all your investors pull out of your company at the same time? Ask Sarah. It happened to her in 2002, forcing her to start over. In the process she lost the trademark to her own name!

Today, Sarah runs Sarah Shaw Consulting where she helps clients successfully create and launch their products. She’s also the host of Street Smart MBA, where she talks with successful entrepreneurs about all the hard won lessons they’ve learned on the mean streets of the business world including Venus Williams, Barbara Corcoran and the host of The Profit on CNBC, Marcus Lemonis.