So Money - Episode 289

Rieva Lesonsky

CEO of GrowBiz Media &

Today’s guest is the CEO of GrowBiz Media, which is a content and consulting company specializing in small business and entrepreneurship. Rieva Lesonsky has been consulting, meeting and speaking with small businesses and owners for nearly 30 years.  Prior to this role, she was a Senior Vice President and Editorial Director of Entrepreneur Magazine.

Rieva is nationally recognized and has appeared in top news outlets including The TODAY Show, CNN, Good Morning America, Fox Business News, Oprah among many others.  She regularly appears on MSNBC’s Your Business and is the author of several books including the bestseller Start Your Own Business.  Rieva has also been named on Folio Magazine’s “Folio 40” list, a Small Business Influencer by and has been inducted into the Business Journalism Hall of Fame.

Three takeaways from our interview:

  1. Stop asking “Why” and ask “Why Not!?”
  2. Her best advice for brick and mortar business owners that want to launch successfully.
  3. And attention online businesses and brands – the one mistake that could effectively lose you 30% of visitors to your website.

If you’d like to learn more about Rieva Lesonsky visit her website or follow her on Twitter at @Rieva.

One of my favorite quotes from the interview: “I love helping people make money by starting and growing their businesses.” – Click to Tweet


November is all about giving back at So Money!
I’ve partnered with Joe Saul-Sehy, host of the Stacking Benjamins podcast to host a charity fundraiser/competition the entire month. He and I have each selected a personal charity and our goal is to raise tons of money with your help. 
The So Money charity is THON, a dance marathon and the largest student-run philanthropy held at Pennsylvania State University (my alma mater!) that helps raise money and awareness for the fight against pediatric cancer. You can donate here.
The Stacking Benjamins charity is Texas 4000, a 4,000 mile bike ride that University of Texas students take to raise money for cancer research and cancer related causes. You can donate here.
The podcast that receives the MOST money for its charity will win the chance to write the introduction to the other person’s podcast in January (buhahah!) 
We’ll keep you updated throughout the month!


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