In this episode of So Money, Farnoosh welcomes back bestselling author and marketing legend Seth Godin to discuss his latest book, This Is Strategy: Make Better Plans. Seth dives deep into the essence of strategy and its importance in creating meaningful change in our finances, careers, and lives. He explains the four essential threads of strategy—time, game, empathy, and systems—and how understanding them can help us make better decisions and reduce stress. From navigating money stress to mastering delayed gratification, Seth offers actionable advice for tackling life’s challenges with clarity and purpose. He also revisits his thoughts on being “rich” 10 years later, emphasizing the value of choice and contributions over material wealth. Whether you’re looking to improve your financial game, stand out at work, or build a better future, this episode is packed with wisdom and inspiration from one of the most influential thinkers of our time.

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