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With over 35 million downloads, So Money is America's go-to financial hosted by Farnoosh Torabi, delivering smart money strategies, real-world insights, and actionable advice to help you build wealth and live a richer life.
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The So Money® Investing Blueprint
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"I think I learned that from a very young age that money can just impact your relationships, your psyche, your way of being in ways that we're not always aware of. It's not easy to control, and it's definitely a work in progress."
"I suddenly felt like I didn't have an identity anymore. I'd spent 20+ years in public radio and that brought with it a certain element of recognition. And so I really, for most of my career, identified myself with my job. I was Marketplace's Tess Vigeland and then all of a sudden I was just Tess Vigeland."
"I finally got exposed to real people trying to make decisions with their money...I thought it was a math job, and it turns out it's not. It's about emotion and goals, and dreams, and fears, and worries. And so when I found that out, that's what kept me in the business."