So Money - Episode 1093

Yumna Jawad

Founder, Feel Good Foodie

I’ve been cooking a lot more over the last six months and have discovered some incredible recipes from the spectacular Yumna Jawad, founder of Feel Good Foodie – a blog dedicated to sharing modern healthy-ish recipes with feel good ingredients. Yumna has a business degree from the University of Michigan and a background in Marketing and branding. She started micro-blogging on Instagram in July 2013 and eventually garnered over 2 million followers. She then launched the website to house hundreds of recipes, with a focus on healthy Mediterranean food. Her recipes and photos have been featured in Parade, Yahoo, BuzzFeed, Food Network Magazine, and Good Housekeeping. She was also named by US Weekly and SELF Magazine as a top healthy food blogger to follow and has appeared on national television on Live with Kelly & Ryan.

Yumna and I discuss the behind-the-scenes of running a wildly successful Instagram business, how she plans to continue growing and the lessons learned about money and negotiating at a young age. Plus, the mega brand deals she’s passed on and WHY.

Visit to follow Yumna and her recipes.

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