So Money - Episode 157

Seth Godin (Replay)

Best-selling Author and Blogger

Today I am featuring one of my favorite interviews with bestselling author, and one of the most popular bloggers in the world, Seth Godin.

For this very special guest, who is profoundly changing everything – the rules of business, leadership, entrepreneurship and marketing – I decided to disrupt the So Money interview format…and after hearing what he has to say on the show, I think this guest may even change – or perhaps reconfirm – the way you think about money. And that is a good thing.

Seth is the author of 17 books that have been bestsellers around the world and have been translated into more than 35 languages. His newest book is called What To Do When It’s Your Turn available at You might be familiar with his other books The Icarus DeceptionLinchpinTribes, The Dip and Purple Cow.

Seth writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

In addition to his writing and speaking, Seth is founder of, a fast growing, easy to use website. His blog is one of the most popular in the world. Before his work as a writer and blogger, Godin was Vice President of Direct Marketing at Yahoo!

In 2013, Godin was inducted into the Direct Marketing Hall of Fame, one of three chosen for this honor.

A few key takeaways from this interview:

  • What RICH means to Seth.
  • How going to the edge in life gives you leverage.
  • The resources – beyond money – we can all take advantage of to live happier, more meaningful lives.
  • And so much more. Seth actually took time to answer some of YOUR questions submitted earlier from how to create financial stability as a freelancer to how to develop a business campaign that STICKS in a world where there’s so much noise and so much competition.

If you’d like to learn more about Seth Godin, visit his website, or follow him on Twitter @ThisIsSethsBlog.

One of my favorite quotes from the interview: “Decide which part of your means makes you happiest and live within that part” – Click to Tweet

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