So Money - Episode 1226

Ron Friedman

Author, Decoding Greatness

For generations, we’ve been taught there are two ways to succeed—either from talent or practice. But in his new book, Decoding Greatness: How the Best in the World Reverse Engineer Success, award-winning social psychologist Ron Friedman shares a powerful third path—one that has quietly launched icons in a wide range of fields, from artists, writers, and chefs, to athletes, inventors, and entrepreneurs: reverse engineering. Farnoosh and Ron discuss the technique behind reverse-engineering, ways to apply it to your financial and career success and why humans are so fascinated – and obsessed with – success.


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