Thinking of starting a business? Wondering how much money you’ll need? Well, our guest today says it’s not as much as you might think. Our guest today is Maria Aspan. She’s an award winning business journalist and editor at large at Inc. Magazine where she writes about personal finance, startups, technology, finance, and gender.
Before working at Inc., Maria covered business and finance for the New York Times, American banker, where she was the national editor and coverage of the 2008 financial crisis and its aftermath, which she says was a turning point in her career. She’s here to tell us about her new book, Startup Money Made Easy. It is The Inc. Guide to Every Financial Question About Starting, Running, and Growing Your Business.
The book focuses on a lot of the commonly held beliefs that people have about raising capital to start their dream business and she debunks some of these mindsets. She also uses her years of experience, research, and conversations with successful CEO’s to demystify the startup money process for entrepreneurs to be. Plus, Maria dives into her own money and career journey, as she climbed the ranks of the news business. Today, she is an editor at top publications.