We’re taking a deep dive into how Gen Z consumes and advice on how they can make better financial choices.

Joining the show: Josh Rosenberg, Co-Founder of Day One Agency who, together with researchers at USC Annenberg Center of Public Relations, examined how Gen Z consumes — from information and news to purchases. Also, Aja Evans, a licensed therapist who helps clients relieve money anxiety to achieve financial wellness.

We discuss: How does Gen Z defines “influence,” the financial challenges that come with relying heavily on social media and the best sources to trust when it making purchasing decisions.