Creative professionals – from coaches to designers to many self-employed individuals – sometimes have a harder time managing money. Questions about how much to charge for their goods and services and how to establish a business for long-term financial success is not always readily available. Our guest Ilise Benun offers practical advice for creatives on how to distinguish their “worth” from their “value,” bake-in retirement savings into their pricing model and establish a successful operation year-round.

More about Ilise: She is the founder of Marketing-Mentor.com, the go-to online resource for creative professionals who want better projects with bigger budgets, through which she offers business coaching to small groups and 1:1. She is also a national speaker and author of 7 books, including “The Creative Professional’s Guide to Money,” 3 online courses via CreativeLive and The Simplest Marketing Plan – all tailored to the needs of creative professionals. Since 2008, she has hosted the Marketing Mentor Podcast. For access to Ilise’s Simplest Marketing Plan, which includes her 3 most effective marketing tools for creative professionals, click here.