Money is never just about money. It’s identity, history, and how we see ourselves in the mirror. Today, we’re joined by psychotherapist Holli Rubin, whose work sits at the intersection of mental health, body image, and financial wellbeing. She specializes in life transitions and women’s mental health, and she’s advised organizations from Deloitte to wealth management firms on the psychology of money and confidence.
In our conversation, Holli unpacks why so many women carry shame and doubt around money, how early messages about worth, care work, and “who earns” shape our financial confidence and why self-worth gets tangled up with net worth. We also explore her nuanced link between body image and money: the ways appearance and status cues can mask (or magnify) our inner stories about value, security, and belonging. And crucially, she offers practical ways to move from awareness to action, especially in midlife when careers, relationships, and health are all in flux.
