What did the election polling data say, what did it miss, and why were so many people divided on the economy? Guest Farrah Bostic, a brand strategist, researcher, and founder of The Difference Engine, a consultancy that helps entrepreneurs and brands make smarter decisions through deep-dive research and data analysis. She’s also the co-host of In the Demo, a podcast exploring generational differences, and the host of Cross Tabs, which dives into polling and what data can reveal about the decisions we make.

Join the So Money Members Club.

Download Farnoosh’s free investing blueprint.

Hang out with Farnoosh on Instagram.