Today’s guest is a personal finance and marketing powerhouse who rose through the ranks at one of the largest financial institutions in the world. Linda Descano is now the Head of Content and Social Media at Citigroup. She also serves as the President and CEO of Women & Co., which is a Citi-sponsored personal finance go-to-resource for women. Linda is a Chartered Financial Analyst with over 20 years of experience in the financial services industry and is a regular contributor to leading media outlets, such as The Wall Street Journal, Forbes and Yahoo.

Three takeaways from our interview:

— The role parents play in affecting a child’s financial future. Linda has vivid memories of how her parents influenced her financial life as an adult.

— Game-changing workplace trends in the financial services industry…esp for women!

— What Linda considers her biggest financial win… And it will surprise you!

My favorite quote from the interview: “Automate savings but don’t put your finances on autopilot” – click to tweet

If you’d like to learn more about Linda Descano, head over to LinkedIn or follow her on Twitter @lindadescano.